An exclusive preview of the world’s premier floral exhibition set against the backdrop of Genoa’s revitalized Waterfront di Levante.
Euroflora, the esteemed international flower and ornamental plant exhibition, returns for its 13th edition from April 24 to May 4, 2025. This year’s event promises not only a celebration of botanical artistry but also an immersion into Genoa’s transformed urban landscape. The exhibition will be hosted at the newly revitalized Waterfront di Levante, a project envisioned by the illustrious architect Renzo Piano, offering visitors a harmonious blend of nature and cutting-edge design.
Euroflora 2025 is poised to captivate luxury connoisseurs with its unique offerings. In collaboration with the Egyptian Museum of Turin, the exhibition will unveil a meticulously recreated ancient Egyptian pleasure garden. This exhibit, rooted in extensive archaeobotanical research, offers a rare glimpse into the horticultural elegance of the New Kingdom era, seamlessly aligning with the event’s central theme of “rebirth.”
Marking its inaugural participation, the Kingdom of Bhutan will present its national treasures—the elusive blue poppy and the majestic cypress. This exhibit not only introduces visitors to Bhutan’s rich biodiversity but also underscores its commitment to environmental sustainability, reflecting the nation’s unique Gross National Happiness index.
Beyond the botanical displays, Euroflora 2025 offers a curated program of events tailored for the luxury connoisseur. Engage with master craftsmen as they showcase traditional techniques, blending artistry with nature’s finest materials. Participate in intimate sessions led by renowned floral designers, offering insights into the art of sophisticated floral arrangements. Delight in a rich tapestry of musical performances, from classical ensembles to contemporary acoustic sets, providing a serene ambiance throughout the exhibition grounds.
While Euroflora is the centerpiece, Genoa itself beckons with luxury experiences. Reside in meticulously restored historic palazzos, where the grandeur of Genoese aristocracy meets modern luxury. Savor the region’s gastronomic offerings, from traditional pesto alla Genovese to exquisite seafood delicacies, paired with Liguria’s finest wines. Embark on private yacht excursions along the Italian Riviera, visiting picturesque locales like Portofino and the Cinque Terre, each offering their own unique charm and elegance.
Euroflora 2025 is more than an exhibition; it’s an invitation to witness the harmonious fusion of nature, art, and luxury. As Genoa blossoms anew, we invite our esteemed clientele to partake in this unparalleled celebration of beauty and innovation.
Secure your exclusive access and bespoke itineraries through TENco’s concierge services, ensuring a personalized and unforgettable experience at Euroflora 2025.
Never miss out.
